Volumental Bolsters C-suite as Part of Growth Strategy – WWD

Following a Collection A fundraising spherical final December, fit-technology firm Volumental is strengthening its C-suite with the addition of a chief monetary officer and the creation of a business group of executives to give attention to progress in China.

The corporate’s FitTech answer is designed to create correct sizing for footwear customers shopping for on-line or in a retailer. With e-commerce, the technology reduces returns by eliminating the necessity for customers to bracket on-line purchases — which implies ordering a number of sizes and returning what doesn’t match.

As a part of the corporate’s progress initiatives, Volumental has named Patrik Brakenhielm CFO. “He joins Volumental from SkinCity, where as CFO and interim CEO, he was part of transforming a Swedish-based small skin care business into a highly successful international e-commerce organization,” the corporate mentioned in an announcement.

Brakenhielm mentioned coming from “an investment company with a focus on next-generation retail, and most recently from an innovation-driven e-commerce business, I’ve followed Volumental from the sidelines for [several] years as I watched this company solve the biggest challenge in retail for the world’s largest brands.”

Volumental is eyeing additional progress in China and mentioned it has a number of partnerships with manufacturers there, corresponding to Beneath Armour, New Steadiness, Canada Goose and Yonex, amongst others — together with home Chinese language retailers and types. “Volumental has tried and tested its FitTech solutions globally since 2016, providing immense value in shop floor sales, e-commerce sales and sales data to leverage in product design, digital marketing and inventory management and with this experience, Volumental is confident it will be able to re-create this same success in China,” the corporate mentioned.

Greater than 100 retailers and types use Volumental’s 3D scanning know-how and knowledge options in additional than 3,000 shops and 46 nations. Alper Aydemir, cofounder and chief government officer of Volumental, mentioned along with serving to the corporate “build out a strong finance team to help us scale across multiple initiatives, [Brakenhielm] will help us with the financial engineering to fuel growth in new markets like China, the world’s largest producer and consumer of footwear.”

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