TikTok Is Eating Up Rivals. Can It Keep Users Hooked?

If the solar is setting on Fb , then TikTok is dancing within the moonlight. How lengthy can its short-form video maintain customers’ fickle consideration?

Only a few years in the past, China-based ByteDance’s TikTok was an app for teenagers, with movies of anthropomorphic pets or freakishly proficient youngsters dancing. Now it looks as if everyone seems to be utilizing it, regardless of their age. Its progress has come on the expense of its competitors, such that virtually each social-media firm is now pouring cash into copycat merchandise.

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