Tatcha, Emi Jay, Glow, Tower 28, More – WWD

As Could marks Asian American and Pacific Islander Heritage month, there are many Asian-owned and women-founded manufacturers within the beauty and fashion trade to focus on.

Over time, many of those manufacturers have climbed the ranks to turn out to be a few of the hottest and sought-after merchandise. A number of the manufacturers might already sound acquainted, like the favored hair equipment model Emi Jay or the bestselling beauty firm Tatcha.

Right here, WWD breaks down AAPI-owned magnificence manufacturers to buy this month and all the time.

JW Pei

The celebrity-favorite vegan purse label JW Pei, created by husband-and-wife duo Yang Pei and Stephanie Li, has turn out to be a closet staple for a lot of, providing high-quality purses at affordable pricing. Baggage have been seen on celebrities like Megan Fox, Emily Ratajkowski and Gigi Hadid, amongst others.

Emi Jay

Emi Jay, based by Julianne Goldmark, has emerged as one of many go-to labels for hair equipment, seen on huge names comparable to Bella Hadid, Hailey Bieber, Emma Chamberlain, Matilda Djerf and extra. Since its creation in 2009, Emi Jay has collaborated with Alo Yoga, Frankies Bikinis, Juicy Couture and Revolve, amongst others.

Glow Recipe

Magnificence model Glow Recipe might sound acquainted as a consequence of its in style TikTok viral Watermelon Dew Drops. Created by Sarah Lee and Christine Chang, Glow Recipe creates merchandise with fruit-forward and clear formulation.

Tower 28

Los Angeles-based clear magnificence model Tower 28 has additionally skilled bouts of fame on TikTok, with its SunnyDays SPF 30 Tinted Sunscreen Basis, giving customers the look of “glass skin.”

Based by Amy Liu and named after an actual lifeguard tower in Santa Monica, Calif., the model affords vegan and cruelty-free merchandise for delicate pores and skin.

Hero Cosmetics

For Ju Rhyu, Hero Cosmetics began off with a pimple. She then created a hydrocolloid pimple patch she initially based in South Korea, and from there, the model was born. Made for delicate pores and skin, Hero Cosmetics affords merchandise that prohibit greater than 2,400 elements vulnerable to trigger irritation.


Unisex physique care line Fur, based by Lillian Tung and Laura Schubert, focuses particularly on pubic hair, creating oils, serums, concentrates and extra to deal with and forestall ingrown hair in addition to softening hair regrowth.

Merchandise are produced from vegan, cruelty-free and unhazardous elements which might be dermatologically and gynecologically examined.


Based by Vicky Tsai, a Taiwanese-American, Tatcha’s merchandise are produced from Japanese elements, with each formulation crafted on the Tatcha Institute in Tokyo. A few of its hottest merchandise embrace the Dewy Pores and skin Cream, the Rice Wash and the Water Cream.

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Insert Title Right here, the hair model based by Sharon Pak and Jordynn Wynn in 2018, affords extensions, clip-bangs, wigs, hair instruments, hair clips and extra.

Soko Glam

If you happen to’re in search of Korean magnificence merchandise, Soko Glam is among the go-to on-line market web sites. Based by Charlotte Cho and David Okay. Cho, the corporate is taken into account one of many largest suppliers of Okay-beauty manufacturers within the nation.

Dagne Dover

Dagne Dover, the favored bag model, affords types excellent for work, journey, gymming and extra. It was based by Melissa Shin Mash, Deepa Gandhi and Jessy Dover in 2012, with a lot of its merchandise promoting out rapidly.


The skilled womenswear firm M.M. LaFleur was based by Sarah LaFleur and Miyako Nakamura, providing clothes excellent for the office or any skilled events. In accordance with the model’s web site, its gadgets are straightforward to type and one hundred pc machine-washable.


If you happen to can’t get sufficient of enjoyable claw clips for hair, look no additional than Chunks. Based by Tiffany Ju, its merchandise have turn out to be extraordinarily in style, even abroad in South Korea the place Blackpink’s Jisoo confessed she has a sure type in all of its colours.

More from WWD:

Black-owned Beauty Brands to Support This Month and Always

How Brands Are Celebrating Earth Day 2022

The Hottest Beauty Products to Buy Now, According to TikTok

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