Many commercials proceed to play on ad-supported streaming companies after viewers flip off their tv, new analysis exhibits, an issue that’s inflicting an estimated waste of greater than $1 billion a yr for manufacturers.
The findings come as an ever-growing share of advert {dollars} is shifting from conventional TV to streaming platforms, a development that’s prone to speed up now that business giants Netflix and Walt Disney Disney+ have embraced the idea of providing an ad-supported version of their services.