Paul Surridge Joins Corneliani – WWD

MILAN Corneliani is collaborating with British designer Paul Surridge, who has been tasked with serving to the storied firm’s relaunch and repositioning. His first designs will bow for the spring 2023 Circle assortment to be introduced throughout Milan Men’s Fashion Week in June on the Corneliani showroom.

The Circle assortment was launched with the spring 2020 season, reinforcing the model’s dedication to a extra sustainable mannequin and its growing focusing on of the brand new era of environmentally acutely aware shoppers.

“Paul is a talented, forward-thinking and experienced fashion designer with a passionate soul and an extraordinary background,” stated Corneliani chief government officer Giorgio Brandazza. “This collaboration is part of a global relaunch project for the company that started in 2022 and that is showing very encouraging growth results, far above expectations.”

Final 12 months, an Italian courtroom accepted the corporate’s request for a composition with creditors and a brand new Corneliani SpA was formally established in December.

Bahrain-based fund Investcorp acquired a majority stake within the firm in mid-2016, agreeing final 12 months to create a NewCo that will make investments 7 million euros within the Mantua, Italy-based model.

The restructuring plan introduced by Corneliani and supported by Investcorp and the fund Invitalia assured the corporate’s enterprise continuity.

Brandazza stated he believes Surridge’s “creative vision will bring an outstanding value” to Corneliani “in this crucial moment for the brand.”

Surridge left his position as creative director of Roberto Cavalli in 2019, after a two-year stint on the model.

A graduate of London’s Central Saint Martins, Surridge was beforehand artistic advisor at Pimples Studios in Stockholm, with accountability for coordination of the menswear collections. Earlier than that, he was artistic director of Z Zegna from 2011 to 2014.

Earlier, Surridge was design director of males’s at Jil Sander, reporting to then-creative director Raf Simons. He honed his expertise at Calvin Klein and Burberry, working with Christopher Bailey from 2003 to 2007.

Surridge underscored Corneliani’s present path, “exploring new ways to evolve and elevate its signature mix of heritage and innovation.” The model, he stated, “represents the quintessence of Italian craftsmanship, and our shared mission to design a new form of elevated elegance at this strategic time is an exciting and inspiring project for me.”

The designer is tasked with revisiting basic menswear archetypes targeted on tailoring and sartorial separates, however by way of “modernized silhouettes, comfortable textures with an understated color palette,” the corporate stated on Monday.

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