Business

Meet a number of the girls powering New Mexico’s hashish business


Trishelle Kirk, who’s the CEO of Everest Hashish Co., inside one of many greenhouses on the firm’s develop farm positioned within the North Valley. (Chancey Bush/Journal)

Trishelle Kirk all the time envisioned herself in enterprise both in advertising or finance — however ending up on the planet of hashish was an sudden flip.

Turning into the chief govt officer in 2021 of one among New Mexico’s most recognizable hashish corporations — Everest Hashish Co. — was much more sudden. However Kirk has taken on the duty of main a workers of greater than 100 workers throughout manufacturing, manufacturing and retail.

Below her management, the enterprise — previously referred to as Everest Apothecary — has undergone a rebrand in a shift to serve new prospects on the planet of leisure hashish, but additionally to remain recognizable to its sufferers below the medical program. Everest has additionally opened new shops bordering Texas and in Santa Fe and Albuquerque, increasing its footprint.

Kirk is one among many ladies powering the burgeoning hashish business in New Mexico, from those that lead massive and small companies to these working in state authorities.

“I had never even thought about cannabis. I wasn’t a user. I wasn’t paying attention to the industry,” stated Kirk, who started with Everest in 2019 as director of operations.

“I couldn’t have picked a cannabis plant out of a lineup. … (Eventually) I got into it and I just fell in love with the people — both the employees and the customers. And through their passion for the plant, I learned so much about it. I developed my own passion for it.”

Girls within the lead?

There’s no surefire reply as to what number of girls are in govt roles in hashish within the state.

MJBizDaily, a commerce publication with a give attention to hashish, estimated in 2019 that about 36.8% of all govt roles within the business nationwide have been crammed by girls. That quantity has dipped, nonetheless, to 22.1% as of 2021.

That quantity is decrease than the nationwide common of 29.8% of girls in govt roles throughout all enterprise, in response to the report.

Although numbers aren’t obtainable for New Mexico, a number of of the state’s largest hashish corporations — and even a number of the new gamers to the sport — have girls main the cost.

There’s Kirk, together with Ellie Besancon, who’s the manager director of Inexperienced Items/Crimson Barn Growers, which is owned by a multi-state operator; Rachael Speegle, who’s the CEO of Verdes Basis; and, Lori Lindsey and Melinda Bonewell, co-owners of a brand new, yet-to-open dispensary in Madrid known as Mad Reefer, to call a number of.

“I’m not surprised,” stated Hashish Management Division director Kristen Thomson when requested her ideas on the variety of girls in New Mexico’s latest business. “We (noticed) change in Colorado after the primary 4 years; you began to see much more girls within the business. … I feel a part of that’s because of the shopper — the expansion inhabitants for brand spanking new hashish customers is girls.

“I think that market transformation really helped create opportunities for women.”

Certainly, Thomson’s assertion holds true. In 2020, new leisure customers accounted for six% of all complete customers, in response to knowledge from the Brightfield Group, a knowledge analytics firm within the hashish house. And of these new customers, about 59% of them have been girls.

Who’s who in NM

Thomson got here to New Mexico from Colorado in November to guide the Hashish Management Division, an arm of the state’s Regulation and Licensing Division that oversees the enterprise of hashish in New Mexico.

Thomson’s path, not like some others, was all the time on the political facet of the aisle extra so than the enterprise facet. She graduated from Colorado State College with a level in political science earlier than heading off to Washington, D.C. However she got here again to Colorado, and in 2009, helped with getting medical hashish shops legally acknowledged within the Metropolis of Denver following a courtroom determination that moved the medical hashish program from a caregiver mannequin to a dispensary mannequin. Then she took her battle to the state degree.

“I and one other woman were the only people brave enough to take this on,” Thomson stated. “There were a lot of lobbyists at that time who had rejected marijuana clients. And we had the ovaries to take it on and we won within one year.”

Thomson finally went on to work for The Inexperienced Answer — the biggest hashish operator in Colorado on the time — nonetheless lobbying for the hashish business earlier than making the soar to director of the CCD in New Mexico.

Ellie Besancon’s entrance into hashish is one which some may say is uncommon. Besancon had studied English in class and labored in company advertising earlier than coming to New Mexico. After a divorce, Besancon joined Crimson Barn Growers as a budtender. Her ardour, although, for hashish and for rising the corporate finally led her to serving to the previous govt director of the enterprise, Brett Baker, with many duties.

The corporate is owned by multi-state operator Vireo Well being, which bought the corporate in 2019. When that acquisition occurred, Besancon made the transfer from supervisor to govt director, main the enterprise’ operations within the state.

“I think because I made myself invaluable to him — and it was a smaller organization — I went from part time to full time to store manager to district manager, overseeing all the stores in a very short amount of time,” Besancon stated. “But I think the reason why it worked for me is because my passion for this was off the charts.”

Ardour is one thing Rachael Speegle, CEO of the Verdes Basis, additionally has. However Speegle’s ardour comes from serving to and therapeutic sufferers of the medical enterprise, being that she has a level in nursing.

And the way she ended up within the medical area earlier than main the cost at Verdes got here from a life-changing second.

Speegle, who’s from New Mexico, grew up a dancer and went to highschool out of state at North Carolina College of the Arts, however a again damage from dancing left her bedbound and he or she graduated highschool injured.

She rehabbed her damage, although, and as an alternative of heading to school like most, Speegle went to New York and began dancing professionally with Alvin Ailey and José Limón’s dance studios.

Whereas in New York, she witnessed 9/11 from a number of blocks away.

“I was (only) a few blocks away when the buildings collapsed,” Speegle stated. “I donated blood immediately. I had blood on me from people in the streets and I was stuck in the city for days.”

Speegle went on to review at quite a lot of faculties earlier than getting a grasp’s diploma in nursing training. She finally got here again to Albuquerque.

However then she met her former husband, Eric Speegle — the president of Verdes — who had a plan to open up a hashish enterprise in New Mexico. So, Rachael Speegle helped with the enterprise and finally turned the CEO and helped with the corporate’s current enlargement into Santa Fe. Speegle additionally aided in additional advantages for Verdes workers — from a quarterly bonus, $1,000 academic stipends, paid time without work of 112 hours annually and getting the entire workers of Verdes to $40,000 by the tip of 2022.

“I pinch myself every day (knowing) that people want to work with me,” Speegle stated. “That to me is incredible.”

Business newcomers

Although corporations akin to Everest, Verdes and Crimson Barn Growers/Inexperienced Items have been all established manufacturers below the medical hashish program earlier than being ushered into the brand new leisure business, there are some new gamers to the sport led by girls, too.

Take, as an example, the brand new homeowners of Mad Reefer — Lindsey, a non-controlling member with 9% possession, and Bonewell, a majority proprietor and founder. The married couple got here from Seattle, abandoning their company jobs to pursue a life that made them joyful.

The corporate is positioned in Madrid, the place the 2 have lived and achieved enterprise occurring almost 20 years. Lindsey and Bonewell personal the Mineshaft Tavern, a neighborhood brewhouse that serves many vacationers, and Cowgirl Crimson, a boutique that sells girls’s clothes, boots and jewellery.

Lindsey additionally owns adjoining buildings that home the Mineshaft Tavern, one of many areas which is able to quickly be crammed by Mad Reefer. The 2 count on the enterprise to open in June, pending county approvals.

Each Lindsey and Bonewell name their latest enterprise into hashish extra “entrepreneurial,” contemplating the companies they’ve arrange earlier than weren’t new industries to New Mexico.

“It’s going to be fun,” Lindsey stated, including that the enterprise — whose license is listed as Madrid Hashish Inc. — was additionally permitted for a micro-producer license, permitting the enterprise to additionally develop hashish.

Pushing previous the patriarchy

Although jobs now exist for girls in govt areas, there’s nonetheless some work to be achieved.

Lindsey remembers when she and Bonewell first made the transfer to Madrid and the backlash that got here with two girls entrepreneurs seeking to shake issues up. She couldn’t simply get a mortgage to buy Mineshaft.

“We were lucky that we found a local partner financially to be able to get the financing done, but it was very difficult,” she stated. “To start with, 15 years in the past, it was palpable. …I imply, it’s simply one thing that you just don’t know the distinction since you’re coping with it day-after-day.

“But back 15 years ago, it was clear that a different set of rules applied whether you were female or male.”

Kirk stated she has made it a degree to diversify her firm’s worker make-up, with about 45% of all workers being girls and 47% of girls in administration positions. Kirk stated she understands “imposter syndrome” all too properly, questioning herself day by day on if she is worthy of her job title — regardless of a number of the massive modifications Everest has undergone via her management.

“I think that especially for women, or people of color, who don’t have any personal examples in their lives of somebody who looked like that, who had that title — I think that can be a really big barrier,” Kirk stated. “Where in traditional industries, you’re like, ‘well, management looks like this.’ … We try to create a management structure that has somebody that looks like everybody.”

Kirk acknowledges not all corporations function with that eye for range and fairness. Typically, girls need to work tougher than their male counterparts to get to a place of management.

“I think that even in New Mexico, it feels traditionally like an old boys’ network,” Besancon stated. “I’m really proud to be part of this industry and especially to be considered a woman in cannabis. It just feels like we’re kind of leveling the playing field a little bit and opening things up for a lot of folks to come in and grab their piece.”

Besancon stated it’s necessary for girls seeking to enter govt roles within the hashish business to have thick pores and skin and to not cease when the going will get powerful. In actual fact, that’s what most ladies in these roles say.

“Be like the desert creatures in New Mexico,” Besancon stated. “Have prickly spines, have a leather exterior, but you know, just like a cactus, if you keep working at it, you get to the sweet succulent center. That is so worthwhile.”



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