McDonald’s successor opens in Moscow ::

— Three months after McDonald’s suspended operations in Russia, a whole bunch of individuals streamed into its well-known former outlet on Moscow’s Pushkin Sq. because the restaurant reopened Sunday below a Russian proprietor and a brand new identify.

In March, McDonald’s halted operations of its company-run eating places in Russia. Though some run by franchisees stayed open, the motion by the multinational fast-food chain was among the many most seen responses by overseas corporations to Russia sending troops into Ukraine.

Two months later, McDonald’s determined to go away Russia altogether and bought its 850 eating places to Alexander Govor, who held licenses for 25 franchises in Siberia.

Govor is transferring quick to reopen the shuttered shops. It wasn’t till a few hours earlier than the Pushkin Sq. restaurant opened that the Russian chain’s new identify was introduced: Vkusno-i Tochka (Tasty-period).

The brand is completely different, however nonetheless evokes the golden arches: a circle and two yellow oblongs — representing a beef patty and french fries — configured right into a stylized M.

Fifteen of the previous McDonald’s had been set to reopen in Moscow on Sunday. Oleg Paroev, the chain’s common director, mentioned he goals to have 200 open by the top of the month.

As a part of the gross sales deal, whose financial phrases weren’t introduced, the brand new operation agreed to retain all 62,000 folks employed by McDonald’s previous to its exit.

The gang on the Pushkin Sq. outlet, nevertheless sizable and vigorous, was no match for the turnout for the McDonald’s opening in 1990, when folks waited in line for hours. At the moment, McDonald’s had psychological and political resonance past hamburgers.

The opening was the primary style most Muscovites had of Western consumerism and repair effectivity, in addition to an indication the Soviet Union was slowly dropping its guard and permitting overseas tradition into the nation.

On Sunday, that earlier symbolism echoed by means of Sunday’s reopening with a notice of nostalgia.

“This is a historic place — the flagship of McDonald’s,” Govor advised reporters. “I’m sure it will be the flagship for us.”

Inside, the restaurant resembled a fraternal twin of its former self. There have been touchscreens for putting orders and counter employees sporting acquainted polo-shirt uniforms.

“We’re sure that our customers won’t notice a difference between us,” Paroev mentioned. Nevertheless, he mentioned, the corporate will search a brand new mushy drinks provider because it has restricted shares of Coca-Cola.


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