Luxury Brands Start to Take Cryptocurrency Payments

On-line-luxury market Farfetch will begin accepting cryptocurrency funds, following Gucci and other upmarket brands in embracing Bitcoin and different types of digital cash in a bid to draw youthful buyers.

Farfetch mentioned Friday that “VIP” clients will be capable of begin paying in Bitcoin, Ethereum and Binance Coin, in addition to 4 different cryptocurrencies, over the subsequent few months. It plans to increase the choice to all U.S. and European clients later this 12 months. Farfetch operates an internet market much like Amazon.com Inc., with merchandise from round 1,400 luxurious manufacturers together with Burberry, Prada and Versace.

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