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Lululemon Workout Hijabs Are Here – WWD


Lululemon’s workout hijabs are here. 

Lululemon

The “Scarf-style Hijab” by Lululemon.
Courtesy Photograph

The athletic apparel, accessories and retailer quietly unveiled its newest creation final week: Lululemon hijabs. 

The top coverings are worn by some Muslim ladies in public. Because of this, Lululemon stated its design crew consulted with “hijab wearers across the brand’s global collective” to create the assortment, which incorporates light-weight and moisture-wicking materials that “offer adjustable fits and distraction-free features to support guests during their activities of choice and as they move throughout their day.”

Lululemon

Conventional hijabs are worn by some Muslim ladies in public. Here, Lululemon’s model.
Courtesy Photograph

The primary two types — the “Lightweight Performance Hijab” and the “Scarf-style Hijab” — dropped this month. The “OTM Pull On Hijab” shall be accessible later this 12 months. The clothes are available in a number of colorways and vary in worth from $38 to $42 apiece. 

Lululemon

Lululemon’s “Lightweight Performance Hijab.”
Courtesy Photograph

Lululemon follows manufacturers reminiscent of Nike and Sweaty Betty in releasing train hijabs. The corporate declined to remark extra on the launch. However the brand new exercise gear is simply the newest for the Canadian firm, which has expanded into golf and tennis attire, bags made from mushrooms, resale and at-home fitness, all throughout the pandemic. Lululemon can also be the official outfitter of Staff Canada (a task it can retain by way of 2028).

In the meantime, the corporate continues to develop regardless of industry-wide headwinds. In April, Lululemon set its sights on a $12.5 billion revenue target by 2026.





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