Durand Guion to Exit Macy’s, Join Fair Harbor – WWD

The pandemic has prompted scores of individuals to reexamine their lives and careers, and long-tenured Macy’s govt Durand Guion is certainly one of them.

So after greater than 30 years at Macy’s, the vice chairman of the shop’s style workplace will exit his place Friday, WWD has discovered. On Might 16, he’ll be a part of Fair Harbor, a rising sustainable swimwear model, within the newly created position of senior vice chairman and artistic director.

He’ll work carefully with cofounders and siblings Caroline and Jake Danehy as they work to construct Fair Harbor right into a full way of life model by including quite a lot of classes, opening retail shops and increasing its wholesale presence.

In an unique interview, Guion characterised his 32-year profession at “America’s most iconic department store,” as “excellent.

“I’ve accomplished so much, but after careful consideration, it was time to start a new chapter. Most people are fortunate enough to find one company that they love, but I plan to double down with Fair Harbor,” he stated.

In his new position, Guion will assist lead the model’s rising design, advertising and marketing and artwork route groups. He will even assist form the imaginative and prescient for the way Fair Harbor communicates with its prospects, together with within the design and artistic methods of the rising firm.

Guion joined Macy’s in 1990 as a gross sales supervisor of style equipment within the Union Sq. flagship in San Francisco. He was promoted to affiliate purchaser of males’s equipment two years later and spent 14 years as vice chairman and style director of males’s and kids’s, working carefully with Jeff Gennette, who had been normal merchandise supervisor of menswear for the San Francisco-based division, and who’s now chairman and chief govt officer of Macy’s.

Guion relocated to New York and was named head of the style workplace, overseeing each males’s and ladies’s, in 2018.

Guion stated, since he tendered his resignation, there have been “some tears shed” at Macy’s, however he has additionally obtained “tremendous support” from his colleagues there as he defined that it was “time to go.”

“The hallmark of a great company is the thoughtful way in which they embrace colleagues, whether they are just joining the organization or deciding to transition into something different, and I can certainly say that Macy’s exemplifies this,” he added.

Macy’s declined to touch upon Guion’s departure and its plans for the style workplace.

Guion and the Fair Harbor founders have been shut for a decade. He served as a “mentor, friend and cheerleader” to Caroline Danehy when she was nonetheless in highschool and inspired her dream of making a sustainable style model, he stated. She created that model along with her brother in 2014.

Final yr, the Danehys tapped Guion to create a capsule assortment of three kinds of males’s swimwear that had been impressed by his life and travels.

Though they stated that collaboration didn’t result in this new place, it was profitable and bought out rapidly.

“I met them more than 10 years ago and developed a bond and relationship, so you can say I’ve been interviewing for this job for 10 years,” Guion stated with a chuckle. “It’s been the world’s longest interview process.”

Caroline Danehy stated Guion’s mentorship developed into “an incredible working relationship and great rapport that goes beyond those three [swim] trunks.”

She stated the inventive director position was created particularly for Guion and is a part of their need to create “the next American heritage brand.”

In March, Fair Harbor obtained an undisclosed capital funding from Broad Sky Companions, a personal fairness agency that companions with center market enterprise companies and shopper firms. The funding marked the model’s first institutional capital funding. The model is launching girls’s this week and can open its first retailer, on Prince Road in New York’s SoHo, later this month.“

Durand will assist present management, Caroline Danehy stated.

“He has been pushing me since we started from a fashion standpoint,” her brother added. “We now have enormous aspirations for Fair Harbor and his Macy’s perception is extremely worthwhile to us.

“We started as a direct-to-consumer business online, but we’re really focused on diversifying through wholesale and building our retail network.”

The model is carried at Nordstrom, Saks Fifth Avenue and a few 250 specialty shops however the SoHo retailer would be the first of a number of they plan to open, they stated, and will probably be designed as “a beacon of a beach shack.”

Not surprisingly, Guion could have enter into that retailer as effectively. “I know a thing or two about stores,” he stated, including that he’s keen to supply “expertise and excitement of retailing at a different level.”

“You learn to flex and pivot at retail,” he continued, “and at the end of the day,” these learnings are “critical” within the progress of any model or enterprise.

Along with engaged on the shop, Guion will collaborate with Caroline Danehy, who serves as chief inventive officer, to develop into different classes.

Each Guion and the Danehys stated their lengthy private relationship eradicated the potential pitfalls of this new position. “Durand knows who we are from a personal and brand standpoint,” Caroline Danehy stated.

“It’s that personal piece that allowed me the opportunity to walk away from a storied career,” Guion added. “They know me and I don’t have to reinvent myself.”

Fair Harbor, which was impressed by the Danehys’ childhood spent on Hearth Island, began with a purpose of lowering plastic waste within the water and on the seaside. Up to now, the model has recycled greater than 26 million bottles.

The model has been on a progress trajectory since its founding and gross sales final yr reached $44.1 million, up from $2.3 million in 2019.  It was named the second fastest-growing non-public firm in retail by Inc. 5000 for 2020.

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