Dior Signals Confidence in Hong Kong With New Store on Canton Road – WWD

PARIS Shrugging off the impact of political turmoil and the coronavirus pandemic on Hong Kong tourism, Dior has opened a new boutique on Canton Road in the city’s bustling Tsim Sha Tsui district.

The 9,500-square-foot flagship, featuring a facade illuminated with a deconstructed version of the French fashion house’s signature “cannage” motif, is spread over two floors carrying women’s and men’s ready-to-wear, leather goods, shoes, accessories, fine jewelry, watches, home wares and perfumes.

The interior takes its cue from the brand’s headquarters at 30 Avenue Montaigne in Paris, with an interior in shades of powdery white, gray and gold featuring accents such as Versailles parquet floors and its trademark Toile de Jouy fabric.

At the main entrance, visitors are welcomed by a giant crystal chandelier, and the store features original works by artists including China’s Lu Song, Wang Yuyang and Hong Hao. A spiral staircase at the rear of the store leads to dedicated areas for fine jewelry and home wares.

The fine jewelry department in Dior's new flagship on Canton Road in Hong Kong.

The fine jewelry department in Dior’s flagship on Canton Road in Hong Kong.

Marcel Lam/Courtesy of Dior

To mark the opening, Dior is offering exclusive products including box sets containing four embroidered miniature Lady Dior bags; Rose des Vents jewelry creations adorned with colorful gemstones, and selected items from the fall women’s collection designed by Maria Grazia Chiuri, featuring embroidered motifs.

The store, which opened Monday, is also offering early access to the fall men’s collection by Kim Jones, as part of its pre-launch in the Asia-Pacific region.

The absence of tourism continues to weigh on Hong Kong’s retail market, according to a recent report by global real estate consultancy Knight Frank. Burberry confirmed last month it had closed its flagship on Canton Road, one of the world’s most expensive shopping streets.

“In the near term, the outlook for Hong Kong’s retail market remains highly difficult, so retail rents are expected to face further pressure. Uncertainty in the economy, interest rate hikes and delays in the border reopening could weigh on consumption sentiment,” Knight Frank said in a report last week.

On the upside, the local government is set to hand out a second round of consumption vouchers, worth 5,000 Hong Kong dollars, or $637 at current exchange, in August, which should underpin retail sales and restaurant receipts in the short term.

The VIP men's department in Dior's new flagship on Canton Road in Hong Kong.

The VIP men’s department in Dior’s new flagship on Canton Road in Hong Kong.

Marcel Lam/Courtesy of Dior

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