Celine Showcases Beachwear Line With Pop-up at Le Bon Marché – WWD

Celine is showcasing its beachwear capsule assortment with a pop-up at Paris division retailer Le Bon Marché, opening on Saturday.

Dubbed “Plein Soleil,” just like the 1960 French movie adaptation of “The Talented Mr. Ripley” starring Alain Delon, the gathering is impressed by the French Riviera, the place Celine inventive director Hedi Slimane set the film for his spring 2022 collection.

The non permanent set up on the bottom flooring, which can stay in place till June 5, resembles a seaside cabin. Lacquered white picket floorboards evoke boardwalks, whereas gold and amber tinted mirrors echo the nice and cozy mild of summer time. The wooden and leather-based furnishings are accented with straw deck chairs.

A straw bag from Celine's "Plein Soleil" beachwear collection.

A straw bag from Celine’s “Plein Soleil” beachwear assortment.
Emmanuel de Jorna/Courtesy of Celine

The face of the gathering is French actress and director Suzanne Lindon, who first appeared in a Celine marketing campaign in 2010 and just lately starred within the French model of “In Treatment” on Franco-German channel Arte.

The road consists of crop tops, in addition to a floral-printed costume, light-weight denim items, and a home made crochet costume. For poolside lounging, Slimane provided terry material bandeau tops and skirts, bikinis, sandals, sneakers, sun shades, seaside towels and quite a lot of hats, alongside traditional straw baggage and striped totes.

Finishing the choice is a hammock; a Finnish throwing sport referred to as Mölkky, consisting of picket pins, and a pétanque set.

Celine in 2020 joined the ranks of luxurious manufacturers courting prospects in summer time vacation locations with in-season merchandise. The “Plein Soleil” assortment can even be bought in three pop-ups in China, along with 16 Celine boutiques worldwide, together with these in Saint-Tropez and Cannes, France; Monaco; Miami, and Dubai.

In the meantime, Dior has been steadily expanding distribution of its Dioriviera assortment because it was launched in 2018, whereas Loewe’s Paula’s Ibiza capsule assortment is now in its sixth version. All three manufacturers are owned by luxurious conglomerate LVMH Moët Hennessy Louis Vuitton, as is Le Bon Marché.

Pétanque balls from Celine's "Plein Soleil" beachwear collection.

Pétanque balls from Celine’s “Plein Soleil” beachwear assortment.
Courtesy of Celine


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